The outstanding tenacity of this attar means a little goes a long way.  More than "ONE" day.

🌹The Story of Our Gulab Attar – Where Legacy Meets Fragrance

Long before the noise of modern perfumes, in the heart of Uttar Pradesh, lay a city where scent wasn’t just made—it was born. Kannauj, often called India’s Grasse, has been distilling the soul of flowers for over a thousand years. And at the heart of this ancient art? The Pink Rose.

Our Gulab Attar is not just perfume—it's heritage bottled. Handcrafted using only pink roses from Kannauj, this attar follows the ancient Deg-Bhapka method passed down through generations of Ittra-makers, also known as Gandhis. These rose petals are plucked at dawn, when their fragrance is at its peak, and slowly steam-distilled into sandalwood oil—just as it was done in the courts of Mughal emperors and Harshavardhan’s royal artisans.

Each bottle holds not only the sweet, dewy essence of the Kannauj rose, but also centuries of devotion, patience, and pride.

This attar was once worn by queens and saints, gracing temples, poetry gatherings, and royal durbars. It speaks not loudly, but deeply. Of elegance. Of restraint. Of eternal beauty.

Today, we bring this legacy to your hands.
A fragrance that is older than time,
and softer than any poetry.

The origin of Gulab Attar (rose attar) is deeply rooted in the rich tapestry of Indian perfumery, with Kannauj, Uttar Pradesh, standing as its historical epicenter. Revered as the "Perfume Capital of India," Kannauj has been producing attars for centuries, utilizing traditional methods passed down through generations.

One of the most captivating legends attributes the discovery of rose attar to Empress Noor Jahan, the wife of Mughal Emperor Jahangir. It's said that during a royal bath, she noticed a fragrant oil forming on the surface of rose-petal-infused water. This aromatic oil, upon collection, became the first instance of rose attar, captivating the Mughal court and establishing a legacy that endures to this day.

The production of Gulab Attar involves a meticulous process known as Deg-Bhapka, where fresh rose petals are distilled in copper vessels to extract their essence into sandalwood oil. This method, unchanged for centuries, ensures the purity and longevity of the fragrance .

Thus, while Empress Noor Jahan is celebrated for popularizing rose attar, the artisans of Kannauj have been its true custodians, preserving and perfecting this aromatic art form through the ages.

The aging process of Gulab Attar (Rose Attar) is a vital and luxurious phase that transforms this natural perfume into an even richer, smoother, and more refined olfactory experience — much like how fine wine matures with time.

🌹 How Gulab Attar is Aged:

• Base Oil Selection:
  The freshly distilled rose essence is typically infused in pure sandalwood oil, which acts as the fixative and carrier. The quality of this base greatly affects the aging potential.

• Natural Maturation (3 months to 2 years):
  After distillation, the attar is stored in leather bottles called “Kuppis” or glass jars. These containers allow micro-oxidation while protecting from direct sunlight — letting the attar evolve naturally in aroma and depth.

• Evaporation & Concentration:
  Over time, the mixture undergoes slow evaporation of volatile compounds, leaving behind more concentrated and harmonious notes. The saffrony warmth of rose deepens, and the sandalwood becomes silkier and rounder in scent.

• Temperature & Climate:
  Aging is done in climate-stable rooms — ideally cool, dry, and dark — replicating traditional storage houses of Kannauj. Changes in seasons subtly shape the attar's final aroma.

🌸 What Aging Does to Rose Attar:

• Smooths Harsh Notes:
  Freshly distilled attars may have sharp, greenish top notes. Aging mellows them, letting the rose bloom with warmth and grace.

• Increases Longevity:
  Matured attars cling longer to the skin, releasing a deep, consistent scent over hours or even days.

• Luxury Feel:
  The scent feels rounder, deeper, and more opulent, often compared to vintage oud or high-end French perfumes — yet completely natural.

📜 Fun Fact:
Premium perfumers often age their Gulab Attar for a full monsoon cycle (1 year), believing that rain-season energy enhances its aromatic body — an old belief still followed by artisans in Kannauj.

To enjoy the full benefits of gulab/ rose attar, apply a few drops to your pulse points—such as wrists, neck, and behind the ears. Its long-lasting scent makes it ideal for daily wear or special occasions, allowing you to carry the essence of saffron and spices wherever you go.

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